What is a buyer’s agent? The complete guide for Australian property investors.
Cuan Roberts
1 March 2026 · 12 min read
A buyer’s agent is a licensed professional who represents the buyer’s interests throughout the property purchase process. This guide covers how they work, what they cost, how to choose one, and whether hiring one makes sense.
1. What is a buyer’s agent?
A licensed real estate professional who represents the buyer throughout the purchase process. In Australia, they must hold a valid licence in the state where they operate.
2. What do they do?
Market research & strategy
Data analysis, target suburbs, acquisition strategy.
Property sourcing
Public listings, off-market, agent networks.
Due diligence
Inspections, contracts, council, comparable sales.
Negotiation
Price and terms on buyer’s behalf.
Settlement
Exchange through to settlement coordination.
3. Buyer’s agent vs selling agent
Selling agent
- Hired by seller
- Duty: highest price
- Paid by seller
Buyer’s agent
- Hired by buyer
- Duty: best terms
- Paid by buyer
4. How much do they cost?
Fixed fee
$10,000–$25,000+
Percentage
1.5–3% of purchase price
Hybrid
Lower fixed + smaller percentage
5. Do I need one?
Most valuable: time-poor, unfamiliar market, first-time, wanting off-market access, building portfolio.
Less necessary: deep expertise, buyer’s market, tight budget.
6. How to choose
Check licence
Verify through state regulatory body.
Ask about focus
Do they focus on buyers? What’s their specialty?
Industry membership
A positive signal if available.
Process
Should explain clearly. Vague = red flag.
Track record
How many acquisitions? Which markets?
Fees
Crystal clear before signing.
7. The process
Six stages: consultation (free), strategy, search, due diligence, negotiation, settlement. Typically 6–12 weeks.
8. Red flags
- Can’t explain fees
- Pressure without due diligence
- No licence or track record
- Guarantee returns
- No clear process
9. FAQ
Only for wealthy buyers?
No. Savings often offset cost even on $400k–$600k properties.
Help at auction?
Yes. Bidding strategy, registration, pressure management.
Use interstate?
Yes — ensure appropriate licensing. CMD is licensed in QLD and coordinates nationally.
Same as property advisor?
No. Buyer’s agents are licensed and execute transactions.
Ready to put this into practice?
Speak with one of our buyer’s agents about how this applies to your strategy.
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